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Lettings··1 min read

More than a third of English letting agents do not publish fees online

A study of 400 estate agencies in England reveals significant shortcomings in statutory online fee transparency.

AI generatedMore than a third of English letting agents do not publish fees online – AI-generated illustrative image
More than a third of English letting agents do not publish fees online. Illustrative image generated using artificial intelligence (AI). The image does not depict a real property, person or event and is not a documentary photograph. Labelled in accordance with Article 50(4) of the EU AI Act.

Lack of transparency in the English rental sector

There remains a considerable deficit in price transparency across the online presence of English letting agents. An investigation of 400 agencies revealed that more than a third of the reviewed firms provide no information regarding applicable fees on their websites. Specifically, 34.5 per cent of the analysed companies displayed neither a separate fee schedule nor any other indication of their cost structures.

This finding stands in direct contradiction to the applicable statutory framework in England. Under the provisions of the Consumer Rights Act 2015, letting agencies are legally required to publish a comprehensive and easily accessible list of all fees on their websites. The regulations are designed to ensure that both tenants and landlords receive clear information on all potential costs prior to making contact or instructing an agent.

Legal obligations under the Consumer Rights Act 2015

The analysis illustrates that many market participants still fail to comply with the legal obligations of the consumer protection legislation to the required extent. For the firms concerned, this practice carries significant risks, as breaches of the requirements of the Consumer Rights Act 2015 can result in substantial financial penalties imposed by the relevant regulatory authorities.

  • —Absence of fee information on the websites of 34.5 per cent of the surveyed agents
  • —Broad sample of a total of 400 analysed letting businesses in England
  • —Existing obligation for price transparency under the Consumer Rights Act 2015

For market observers, the high proportion of non-compliant websites raises questions regarding the regulatory enforcement of existing standards. The publication requirement is intended to prevent hidden surcharges and ensure the comparability of services. The absence of this basic information makes it harder for consumers to make an informed choice of agent and undermines fair competition.

Although the statutory regulations have been in force for years, implementation in practice remains patchy. The findings of the investigation underline the ongoing need for action in monitoring letting agencies to enforce compliance with consumer protection standards consistently across the English property market.

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Michael Freitag
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