In the first half of 2026, the Radisson Hotel Group consistently pursued its development strategy, recording a comprehensive expansion of its portfolio. This expansion spanned diverse geographical regions, brands, and market segments, from luxury and lifestyle offerings to upscale and midscale hotels, as well as resorts and conversions. This growth is underpinned by the ongoing trust of owners and investors, along with consistent demand for multinational established hotel brands.
Strategic Expansion in Europe, Middle East, and Africa
In Europe, the Radisson Hotel Group implemented several strategic projects. These included the contract signings for the Radisson Collection Hotel in Frankfurt and the Radisson RED Vienna Danube Riverside. Additionally, new hotel locations commenced operations in Germany (Ahlbeck, Bonn, Fürth), Austria (Innsbruck, Salzburg), and Poland (Gdańsk). The resort portfolio was expanded with the Radisson Resort & Residences Tenerife, strengthening its presence in popular leisure and city destinations such as Lake Como. The core Radisson brand in the upscale segment has shown above-average development in EMEA and SEAP since 2019, with more new hotel contracts signed than any other brand in this segment.
The group also continued its growth in the Middle East and Africa. The Radisson Blu Hotel, Dubai Barsha Heights, and the Radisson Collection Residences, Riyadh, are examples of new openings that consolidate market presence in strategic regions. In Africa, the Radisson Hotel Group reached the milestone of over 100 hotels either operating or under development.
Development in Asia-Pacific and Sustainability Aspects
Development in the Asia-Pacific region was also dynamic. In China, the Radisson Hotel Group operates over 260 hotels under brands such as Country Inn & Suites by Radisson, Park Inn by Radisson, and Radisson RED. A substantial pipeline in the midscale and lifestyle segment is planned there. In India, 22 hotels were signed and opened in the first half of this year. The Indian portfolio thus comprises 142 hotels with over 15,500 rooms across 86 cities. Further new openings and market entries from Almaty to Phuket, Bohol, and Auckland underscore the group’s strengthened presence in the Asia-Pacific region.
Sustainability represents another integral component of the company's strategy. In the coming months, ten more hotels in Norway, Denmark, Sweden, the United Kingdom, and for the first time in South Africa, will join the Verified Net Zero programme. Elie Younes, Executive Vice President and Global Chief Development Officer of the Radisson Hotel Group, stated that the growth in the first half of 2026 demonstrates the demand for the group's diversified portfolio across various markets. This creates value for guests, owners, and investors by combining strong brands with local market knowledge and international reach. In doing so, the Radisson Hotel Group links its global growth with concrete steps to reduce CO? emissions in hotel operations.
