SINGU, a European provider of AI-powered cloud software for facility maintenance, ESG and building management, has continued its strategic expansion in the DACH region. Since June 2024, Minh Chung has been working for the company as Vice President DACH Sales. In this role, he will shape the expansion of market activities in Germany, Austria, and Switzerland and drive the development of strategic customer relationships in the German-speaking area.
Minh Chung has over 25 years of experience in the B2B software and SaaS sector. He previously held senior positions at internationally active technology companies. Among others, he was responsible for Dynamics CRM for upper mid-market and public sector clients at Microsoft. At Yext, as Director Enterprise Sales, he made a significant contribution to building up the German-speaking market. Most recently, as Head of Sales DACH at Deepki, he led the sales of ESG SaaS solutions for the real estate industry, particularly developing relationships with leading asset managers in the DACH region.
Strategic Tasks and Focus Areas
In his new role at SINGU, Chung will consolidate the market presence in the DACH region and promote the further development of the local sales team. Another goal is to sharpen SINGU's positioning as a central platform for digital property, facility, and ESG management. His main focus will be on the complex requirements of institutional real estate companies and building long-term customer relationships. He will also drive scalable solutions for operational excellence, ESG management, and data-driven portfolio management.
Paweł Malon, Group CEO of SINGU, commented on Chung's appointment, stating that his expertise and deep understanding of the German real estate and PropTech landscape represent a decisive factor for their commitment to the DACH market. He emphasised that Chung's experience at the intersection of property operations, ESG, and digital transformation is ideal for establishing SINGU as a platform partner for asset managers and operators in the region. Minh Chung himself stated that SINGU offers an internationally established platform with a clear focus on operational excellence, ESG, and digitalisation, areas in which the real estate industry is under significant transformative pressure. He looks forward to expanding SINGU's market presence in the DACH region and generating true added value for customers.
Response to Market Needs
With this personnel reinforcement, SINGU continues its strategic growth trajectory. The company's all-in-one platform addresses key challenges in the real estate industry. These include fragmented operating processes, increasing demands for data quality and reporting, growing cost pressure, and the need for scalable solutions in facility management, maintenance, and ESG control. SINGU's range of solutions is designed to significantly improve efficiency and transparency in these areas.
