British billionaire John Caudwell has officially initiated the sales process for the 1 Mayfair residential development in London. The new-build scheme on South Audley Street has a total volume estimated at around 2 billion pounds, making it one of the most notable developments in the ultra-prime segment in central London.
To mark the start of marketing activities, a representative show apartment has now been opened for viewings. The five-bedroom unit is listed with an asking price of 83.7 million pounds, underlining the exceptionally exclusive standard of the overall project.
Exclusive living on South Audley Street
The nine-storey building accommodates a total of just 24 principal residences. The price spectrum for individual units starts at 35 million pounds and extends to sums exceeding 200 million pounds for the development's flagship homes.
By distributing just 24 residential units across nine floors, the property offers an extraordinary degree of space and privacy. South Audley Street in the traditional district of Mayfair has long been regarded internationally as one of the most prestigious addresses for global prime capital.
Key data for the 1 Mayfair project
- —Total volume: Around 2 billion pounds
- —Location: South Audley Street, Mayfair, London
- —Building structure: Nine storeys with 24 principal residences
- —Price range: 35 million to over 200 million pounds
- —Show apartment: Five bedrooms at a price of 83.7 million pounds
With an asking price of 83.7 million pounds for the show apartment, Caudwell sends a clear signal of confidence in the ultra-prime residential market in London. The 1 Mayfair scheme reinforces the traditional district's position at the global peak of exclusive prime locations.














