B&B HOTELS CNE, one of Germany's largest hotel brands, and the digital platform SportFinder.com have agreed upon a strategic cooperation. This partnership aims to make the planning of sports activities and associated travel planning more efficient for users. In the future, relevant hotel offers from B&B HOTELS will be directly integrated into SportFinder.com's digital portfolio. This will allow users searching the platform for sports events, training camps, or sports trips to simultaneously identify suitable accommodation options in the respective region.
Florian Kurz, co-founder and President of the Board of Directors of SportFinder, a service of ACC Camps & Communities AG, emphasised that travel and accommodation are a central component of sporting activities for athletes, clubs, and organisers. The cooperation thus creates concrete added value for the sports ecosystem. He highlighted that the digital planning of sports activities is dominant today, and users expect personalised, interest-based, and localised offers.
Strategic Focus and User-Centricity
Maximilian Abele, Director Brand B&B HOTELS CNE, underlined the relevance of the partnership for the hotel chain. He explained that SportFinder.com reaches the target group precisely at the moment when competitions, tournaments, training camps, or sports trips are being planned. The cooperation offers B&B HOTELS the opportunity to strategically place accommodation offers where there is a clear demand. This corresponds to a focus on the digital customer journey, where search behaviour is increasingly shifting from the question of the travel destination to the question of the desired activity.
For users, the collaboration simplifies the logistics surrounding sporting engagements. Sports offers and accommodation can in future be combined via a central platform, eliminating the need for separate searches. Abele added that connecting people through sport is also an integral part of B&B HOTELS' corporate philosophy. The partnership with SportFinder.com significantly expands the hotel chain's existing sports network.
Expansion of Sports Engagement
B&B HOTELS CNE has already strengthened its presence in the sports sector in recent months. Since the beginning of the year, the company has been an official partner of the German Olympic Sports Confederation (DOSB). Furthermore, partnerships exist with the two Bundesliga football clubs 1. FSV Mainz 05 and FC Augsburg. With the integration of SportFinder.com as a digital partner, the spectrum of cooperations is expanded by a technology-based component directly tailored to the needs of athletes and sports travellers.
