Structural reconfigurations at the Beetzsee Center in Brandenburg an der Havel have been completed. Following the revitalisation phase, the retail park and shopping centre at Brielower Landstraße 19 presents a modernised visual design and newly tailored rental units. The final construction phase concluded with the simultaneous launch of four new specialist retail spaces.
Realignment of the tenant mix across more than 32,000 square metres
The final commercial units were prepared within a fit-out phase lasting around five and a half months. With the new openings of TK Maxx, the drugstore chain dm, the sporting goods retailer Decathlon, and Siemes-Schuhcenter, the repositioning of the centre is now fully complete.
The Beetzsee Center encompasses a total concession area of more than 32,000 square metres. More than 20 retail warehouses, specialist retailers, and service providers now operate on this site, enabling the centre to serve its primary local amenities function for the regional catchment area.
- —More than 32,000 square metres of concession space for over 20 retail and service businesses
- —New arrivals including TK Maxx, dm, Decathlon, and Siemes-Schuhcenter
- —Kaufland as anchor tenant with approximately 5,600 square metres of sales area
- —Completion of the final restructuring phase within around five and a half months
Kaufland as master tenant and centre manager
The foundation for the realignment was established by the arrival of grocery retailer Kaufland in June 2025. The company occupies a sales area of around 5,600 square metres at the location. Following the opening of the supermarket, further refurbishment works were pushed forward across the property, with Kaufland concurrently holding the role of master tenant and managing the centre.
Yannik Schnauß of Kaufland-Immobilienprojekte explained that the Beetzsee Center had been sustainably revitalised in cooperation with the tenant partners. Large retail destinations fulfilled their role for the local population above all when they tangibly simplified everyday life. For this reason, the offering had been purposefully bundled: alongside groceries for weekly shopping, customers on site could find drugstores, specialist sports retailers, pharmacies, postal service points, and bakeries with cafes.
