The 21st edition of the HAHN Retail Real Estate Report 2026/2027 comprehensively illuminates current developments in the retail property market. A key finding of the study is the increased investment readiness of investors, which has reached its highest level since 2023. This development signals a revitalisation of interest in retail formats as an asset class.
The report not only focuses on aggregate market development but also differentiates between various retail segments. Retail parks and supermarkets, in particular, are proving to be particularly attractive investment targets. Their resilience to economic fluctuations and their role in providing essential goods and services to the population contribute significantly to their appeal.
Structural Change and Market Perspectives
The market continues to undergo transformation, influenced by changing consumer preferences and digital transformation. The HAHN Report provides a detailed analysis of these structural changes and their impact on the valuation and positioning of retail properties. It serves as an important decision-making basis for investors and industry players regarding future strategies.
The analysis extends across various geographical regions and assesses the potentials and risks in different market segments. This takes into account both established locations and emerging regions that are gaining importance due to demographic or economic developments. The well-founded presentation of market dynamics allows for a precise assessment of investment opportunities.
Factors of Attractiveness
The increased attractiveness of retail properties can be attributed to several factors. Besides the stability of retail parks and supermarkets, adapted usage concepts and the integration of omnichannel strategies also play a role. Properties offering flexible space solutions and a high quality of stay are increasingly in demand. The report highlights that investors recognise the value of these future-proof approaches.
- —Significant increase in investor readiness since 2023.
- —Retail parks and supermarkets as preferred investment targets.
- —Analysis of the impact of structural change and consumer preferences.
- —Detailed assessment of potentials and risks in various market segments.
The HAHN Retail Real Estate Report 2026/2027 underpins the assessment that, despite past challenges, the retail property market remains a relevant segment for investment. The detailed findings of the report offer a well-founded basis for strategic decisions in the current market environment.
