The real estate consultancy JLL has secured two renowned experts for its retail sector. Joshua Strauss and Scott Zinovoy, who co-founded the real estate company Dreamscape, are joining JLL as Executive Managing Director and Senior Vice President, respectively. Their expertise is intended to further advance the company's initiatives in experiential retail, entertainment, and mixed-use projects.
Patrick A. Smith, Vice Chairman at JLL, commented on the new hires: "Josh and Scott have built outstanding careers by helping owners and brands create compelling attractions that resonate with today's consumers." He added that their networks, creativity, and deep understanding of the retail landscape represent a significant advantage for clients and would considerably expand the capabilities of JLL's national development and leasing platforms, particularly in New York.
Over the past decade, the duo has been involved in some of the most significant transactions in the mixed-use and entertainment-oriented real estate sector. These include successful leases at South Street Seaport in New York City, The Arcade commercial centre in Nashville, and Bayside Marketplace in Miami. These successes underscore their ability to realise complex projects and enhance the attractiveness of retail locations.
Strauss and Zinovoy expressed their delight about joining JLL. Strauss stated: "Scott and I are excited to join JLL at a time when retail continues to evolve in both urban and suburban markets." He emphasised the growing importance of experiential retail but also pointed to the ongoing need to support landlords and tenants in all aspects of retail navigation. Prior to Dreamscape, Strauss and Zinovoy had already worked together successfully at the independent real estate company RKF, which was acquired by Newmark in 2018.
Zinovoy added that the decision to join JLL was based on the company's industry-leading platform, global reach, excellent reputation, and, above all, its people and collaborative culture. JLL offers the ideal environment to further grow their business and help clients realise their transformative visions. This move strategically positions JLL to capitalise on the ongoing momentum in the experiential retail sector and to further strengthen its advisory services for demanding mandates in the national and international market.














