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etter Homes and Gardens Real Estate, a trusted name in the home industry for over a century, has unveiled its new tagline: "Nobody Knows Homes BetterSM." This refreshed brand positioning reflects the company's commitment to providing exceptional boutique-level service and lifestyle expertise.
As "personal property curators," affiliated agents and brokers offer a personalized approach to help buyers find not just a house but the perfect home for their lifestyle. The brand has earned a 99% client satisfaction rate by taking a curated approach to finding homes that fit each buyer's unique needs.
The BHGRE brand is dedicated to ensuring its affiliated agents have the tools, training, and resources to stay on top of home design and industry trends. This includes opportunities for agents to expand their lifestyle skillset and learn from other top professionals within the brand network.
"We're consistently evolving to stay fresh and align with changing consumer interests," said Ginger Wilcox, President of Better Homes and Gardens Real Estate. "People want to work with an agent and brand that is reliable and trustworthy during one of the biggest decisions of their life – and we do just that."
The brand has released a new campaign ad, "We Know," which showcases how BHGRE affiliated agents are uniquely positioned to meet consumers where they are and pay special attention to their clients' wants and needs. The ad highlights the brand's understanding of all the big and small details that make a future home a source of joy and pride.
As the brand looks ahead to 2025, it has produced the Home Trends Report based on Better Homes & Gardens audience research. This report highlights key trends in the lifestyle space to inform consumers' everyday lives, but also how these insights can be examined from both a homebuying and selling lens.
The Better Homes and Gardens Real Estate brand continues to cement itself as a lifestyle leader in the real estate industry, leveraging its resource of brand trust for both homebuying and lifestyle knowledge. With over 11,700 independent sales associates in approximately 400 offices serving homebuyers and sellers across multiple countries, the brand is poised for continued growth and success.
Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services. The company fully supports the principles of the Fair Housing Act and the Equal Opportunity Act, with each office independently owned and operated.
