C
entury 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), has launched its new global campaign, "The Joy of Home." This multi-faceted media campaign celebrates the power of human connection and optimism in today's real estate market.
As the housing market continues to evolve, Century 21 Real Estate reminds consumers that homeownership is about more than just a financial investment – it's about establishing connections, building community, and creating shared moments that transform a house into a home. A recent study commissioned by Century 21 Real Estate found that 56% of homebuyers are excited about their new homes, and 65% of recent buyers feel a stronger connection to their community after moving.
The campaign's theme, "Moments of the Century," honors the joyous moments that evoke a feeling of home. Consumers are invited to share their own personal moments via social media using #JoyOfHome. Whether it's welcoming a new pet or hosting a family gathering, these moments capture the essence of what it means to truly be at home.
The campaign makes its debut on November 25 across social media and digital platforms, as well as two iconic billboards in Times Square. It will also include various commercials, including a 60-second brand manifesto ad set to the track "Keep it Up" by Good Neighbours.
"We understand that there may be challenges along the road to homeownership, especially in today's market," said Mike Miedler, President & CEO of Century 21 Real Estate LLC. "But what lies at the heart of their journey is creating a future for their families. Debuting this campaign in Times Square during the holiday season perfectly captures this sentiment and serves as an invitation for everyone to reflect on the pride, warmth, and connection that comes with owning a home."
The CENTURY 21 brand has spent more than five decades building a reputation of top-quality customer service, guiding clients along their personal real estate journey. The new campaign builds on this legacy, reinforcing the CENTURY 21 brand's ongoing commitment to excellence.
For more information about The Joy of Home campaign, please visit https://www.century21.com/real-estate-blog/joyofhome.
