The fashion company BRAX has taken over a retail space at Münchener Straße 1 in Rosenheim. The letting was facilitated by Lührmann, a well-known consulting firm in the retail property sector. This transaction marks a strategic step for BRAX to consolidate its market position in an established South German city centre.
The newly leased retail area spans approximately 370 square metres and is located on the ground floor of a centrally situated commercial building. The Münchener Straße location is considered an attractive retail environment within Rosenheim city centre. BRAX is taking over the premises previously occupied by Sutor Schuh, and will present a range for women and men there in the future.
Strategic Expansion and Site Selection
The decision for this specific location was assessed by Anja Heyen, Senior Consultant Retail Letting at Lührmann Munich, as advantageous for BRAX. She pointed out that the central location and the established retail environment offer good conditions for the brand's further development in Rosenheim. This assessment underscores the importance of a well-considered site selection in bricks-and-mortar retail.
With the opening of this new store, BRAX continues its expansion strategy. The company, headquartered in Herford, has an international presence through both its own stores and specialist retailers. According to its own figures, the company's current portfolio comprises more than 58 stores worldwide. The letting in Rosenheim is part of this global strategy to expand brand presence in key markets and provide customers with direct access to the collections.
BRAX's Global Presence
The Herford-based fashion company BRAX boasts a comprehensive international presence. This includes both the operation of its own stores and collaboration with specialist retail partners. The opening in Rosenheim is thus another component in the global and national strategy to enhance brand visibility and diversify sales. The continuous expansion into established city centre locations reflects the company's confidence in the potential of bricks-and-mortar retail.
