The worldwide market for branded residences is entering a new phase of expansion. Development is increasingly moving beyond traditional metropolises and opening up coastal regions, islands, mountainous landscapes, and other lifestyle destinations. This is according to Knight Frank's "Global Branded Residence Survey 2026", which highlights the dynamics and future trends in this sector.
The study forecasts that the number of branded residence projects worldwide will increase by 55% by 2026. Particularly noteworthy is the anticipated 67% rise in Europe, the Middle East, and Africa (EMEA), making this region a hotspot for future developments. The market size is projected to grow from $500 billion to over $1 trillion in the next four years, underscoring the attractiveness and investor interest in this segment.
Key Growth Drivers and Regional Focus Areas
Demand for branded residences is driven by several factors, including the search for secure investments, first-class service, and exclusive amenities. The strength of a brand plays a decisive role in buyers' decision-making, as it represents a promise of quality and an upscale lifestyle. Trust in established brands, whether from the hospitality, fashion, or design sectors, is of great importance to buyers.
Regional growth hotspots include the United Arab Emirates, where a 100% increase is expected, and the United States, which is also expanding strongly with a 46% rise. Asia is also anticipated to see an increase of 51%. These figures highlight the global reach and diversified geographical opportunities of the branded residences market. The shift in development to secondary markets and holiday destinations reflects a change in buyer preferences, who increasingly value recreation and leisure.
Adapting to New Buyer Preferences
Providers of branded residences are responding to the changing demands of the market by developing tailored offerings that include not only luxury but also sustainability and technology-driven solutions. The integration of wellness facilities and communal areas is also a growing trend. These developments are aimed at appealing to a sophisticated clientele that seeks not only exclusivity but also added value in terms of quality of life and infrastructure.
- —Projected market increase from $500 billion to over $1 trillion by 2026.
- —Expected global project count growth of 55%.
- —Peak growth in EMEA with 67% and the UAE with 100%.
- —Focus on lifestyle destinations beyond major cities.
