Health, regeneration, and longevity are establishing themselves as central themes within the hospitality industry. This development does not exclusively affect traditional spa offerings but increasingly shapes the architectural design, service sector, guest experience, and strategic direction of independent hotels.
The Independent Hotel Show Munich, taking place on 16 and 17 September 2026 at MOC Munich, will address this dynamic. The event intends to give this thematic area an even greater presence in the future. In the current edition, wellness, spa, and amenities are already a significant part of the exhibition area and are also explored from various perspectives as part of the stage programme. The current exhibitor list includes dedicated categories for Spa Equipment as well as Amenities & Toiletries.
Exhibitors and Content in Focus
Among the exhibitors are companies directly related to spa, well-being, and hotel amenities. Com4h Hotel Cosmetics presents hotel cosmetics focused on natural ingredients, resource-saving packaging, and refill systems. The portfolio includes various care and cosmetic lines for the hotel sector. Marie-Stella-Maris offers a range that includes shampoo, hand soap, room fragrances, and scent sticks, complemented by refill solutions. airfect sleep & comfort GmbH highlights sleep concepts and bedding for hotels, combining sleeping comfort with a retail concept. CDSoft – Systemhaus für Hotellerie & Gastronomie integrates WELL-MX, an online wellness planner, into its offerings for hotels. CORALDO – Hotelslipper Plastic Free. is represented as a provider in the hotel amenities sector.
Companies from the wellness, spa, beauty, hotel cosmetics, amenities, fitness, regeneration, and related sectors still have the opportunity to participate as exhibitors. This allows for the presentation of products and concepts to a specialist audience from the independent hotel industry and offers the chance to establish contact with decision-makers in the hospitality sector.
Programme Highlights and Discussion Forums
A 'Deep Dive' on 16 September will address the development of Tannerhof into a pioneer of German health hospitality. Burgi von Mengershausen, in conversation with Stephanie Zarges-Vogel, Managing Partner at Zarges von Freyberg Hotel Consulting, will explain her career path, the current health and longevity trend, special hotel architecture, and the concept of her establishment. The 'Vision Stage' also addresses the topic. In the panel 'Between Glamour and Wellbeing – Who owns the luxury of tomorrow?', Christian Siegling, Chief Operating Officer of the Lanserhof Group, and Frank Marrenbach, CEO of Althoff Hotels, will discuss on 16 September, moderated by Helen Saadé, Partner at Roland Berger. The discussion will focus on the transformation of luxury in hospitality and the role of well-being, longevity, meaningfulness, and personal transformation.
The session 'MICE Reimagined: Why independent hotels are shaping the future of meetings & events' on the Vision Stage, in partnership with HotelPartner and ReGuest, demonstrates how wellness extends beyond traditional spa areas. In this session, moderated by Saskia Klinder, CEO & Founder of meetreet, the sauna is mentioned as a potential brainstorming area, for example, illustrating the integration of relaxation spaces into new usage concepts within hospitality.
- —Date: 16 and 17 September 2026
- —Location: MOC Munich
- —Target Audience: Hoteliers, architects, designers, and trade visitors
- —Access: Free for hoteliers and (interior) architects
