D
ar Global (LSE: DAR) and Art District Real Estate Development have launched MAD – Muscat Marine, Art & Digital District – a 1.5‑million‑square‑meter coastal project along Oman’s shoreline. Valued at roughly OMR 1.6 billion (USD 4.2 billion) and planned for 12 years, the development will fuse luxury residences, cultural venues, world‑class marinas, curated retail, high‑tech finance and business parks, and premium hotels into a single, integrated ecosystem.

    Designed as a multi‑destination city, MAD targets affluent visitors, global investors, art collectors, tech founders and creative entrepreneurs, offering a seamless living, working and networking experience rooted in Oman’s maritime heritage and forward‑looking vision.

    Ziad El Chaar, CEO of Dar Global, said the initiative “represents a pivotal moment for Oman’s coastline and future economy.” He added that the partnership goes beyond property, fostering enterprise, attracting talent, supporting cultural production and unlocking new economic value. “MAD is a gateway inspired by the sea and driven by innovation,” he noted.

    A key feature is a district‑wide digital economy, featuring digital licensing, asset exchange and ecosystem rewards to streamline business formation and investment for global entrepreneurs and investors.